Milkcow Goes Global
Milkcow started in South Korea where it now has over 30 stores and is still growing. The premium creamy taste of the organic soft ice-cream combined with tasty and spectacular toppings has made Milkcow one of the most sought after ice-cream products in many countries.
In 2014, Milkcow commenced global expansion and now has stores rapidly opening across Asia and the Americas. This makes Milkcow one of the fastest growing brands globally and positions the brand to be high demand in Australia.
Milkcow Australia has taken the best of what the international franchise has developed, and localised it for the Australian market. Our menu still focuses on the high quality and high demand ice-creams, but also with local favourites and local ingredients. We make the ice-cream here in Australia and we source honeycomb and other toppings from high end local suppliers. We are all about high quality, sensational taste and great customer experiences
WHO WE ARE
Milkcow is famous for its premium organic milk ice-cream range. The ice-cream is creamy and dense, immediately creating a unique taste sensation that delights customers. The texture and flavour comes from special ingredients and our secret recipe including organic milk and other natural ingredients.
Our signature ice-cream product is the Milky Cube which is topped with a wedge of 100% natural honeycomb, providing a sweet balance to the creamy ice-cream.
Customers rave about the ice-cream and appreciate the premium and organic qualities that distinguish Milkcow from other ice-cream and soft-serve companies.
TONES AND VALUES
We love keeping things simple, free from artificial flavours and colouring, our soft serve is made with just great organic locally sourced milk.
Our product is Australian sourced, of high quality, and visually stunning. Our environment reflects that, we’re not mass made.
We want our customers to feel like they can have fun, relax and mingle in our stores, share their experiences and talk to us about our soft serve
We only serve you what we would serve our selves - pure goodness and fun.
We love chatting with our customers, not delivering them lectures! We share their pictures online with all our friends, and thank them for coming by to see us.
We talk to our customers like they’re our friends. No chat speak though!
We’re positive and bright, go-getters and doers. Why think about eating soft serve when you could do it right now? We’ll be the guys telling you to bring your friends
When preparing or cooking food for others, it is recommended to take precautions to ensure that food or surfaces that come in contact with food are not contaminated by your body or anything that you are wearing. Examples include hair, saliva, mucus, sweat, blood, fingernails, clothes, jewellery or bandages.
Gloves can be worn as a way to help ensure food is not contaminated by bare hands. It is important to remember that gloves should be changed as often as you wash you would wash your hands. Also, you should still wash your hands before handling food even though you are wearing gloves.
It is important that uniform is maintained so it is clean and presentable when at work. The current uniform consists of: closed toe shoes, white t-shirt, Milkcow apron, black pants and a friendly smile.
It is crucial that customers feel welcomes when they enter the store. Acknowledge their presence (even if it is busy) with the following greetings:
Welcome to Milkcow
How's it going?
To engage customers and build rapport to enhance experience, staff may choose to compliment on their attire, clothing, jewellery or bag:
I love what you're wearing today
Where did you get it?
For your first time, you must try...
My favourites are...
I would highly recommend these...
As Milkcow is still a relatively new concept in Australia, customers may have difficulty deciding what products they would like to order. You can help customers come to a decision by asking:
Ask them how they are feeling - fun, happy, tired, adventerous etc - then match to them a flavour suggestion
Ask them if they like - something sweet, something crunchy, full of chocolate etc - then recommend a flavour to match their taste profile
Serving the Product
Milkcow is a brand that prides its ability to personally connect with customers. It is important to address customers by their name. As you finish making the product, call up the customer with:
Thank you [customer name]... enjoy!
This is the most important thing - remember to thank each customer after serving and when they leave:
Thanks guys, see you next time...
Thanks guys, have an awesome day!
To describe Milkcow - We're soft serve ice-cream made with organic milk and topped with delicious gourmet toppings. We bring our own signature flavours that are fun and to share... we are 'full of that good stuff'. Try our Milky Cube, Mont Blanc etc...
What is organic?
Animals raised using organic methods are treated humanely and with respect. For example, chickens are free range and not kept in cages, and cows are not kept in feed lots. Animals are also not fed any growth-regulating drugs, steroids, hormones or antibiotics. However, the animals may be treated with vaccines to prevent disease. Organic farming is also concerned with protecting the environment and working in harmony with existing ecosystems, including conserving water, soil and energy, and using renewable resources and natural farming cycles. Traditional farming methods are often used, such as rotating crops to prevent depleting the soil of nutrients.
Pesticides and other chemicals in organic food
Organic foods are not necessarily completely chemical free. They may be grown on land not previously used for organic food production and, therefore, might contain chemical residues. However, the pesticide residues in organic food are considerably lower than those found in foods produced with synthetic chemicals. Certain naturally occurring pesticides, including pyrethrins, light oils, copper and sulphur, and biological substances such as Bacillus thuringiensis, are permitted for use in organic farming.
Organic food and ethics
Organic foods promote more humane treatment of animals, as well as providing meat that is free from hormones and antibiotics. Also, some people worry about the long-term health, economic and environmental consequences of GM foods and choose organic foods in support of an industry that does not use GM techniques.
Organic food is better for the environment
Organic foods promote healthier and more sustainable use of natural resources. Modern farming methods, including excessive use of chemicals, have led to a decline in soil fertility, and an increase in salinity and blue-green algae in waterways over many years. Organic farmers try to minimise damage to the environment by using physical weed control, and animal and green manure.